Strategic Marketing


Marketing includes activities like branding and promotion and much more.  Marketers help define an organization’s mission and then develop and implement plans to achieve strategic goals.  As market opportunities come and go, marketing is an ever-changing puzzle that must be solved.

With a marketing major focused on strategy, you’ll learn how to understand the customer’s point of view and use that perspective to create innovative products and services. Upper-level marketing classes encourage you to expand your knowledge of social media, event marketing, marketing research, and other specialized areas.

You’ll be able to apply your marketing degree to any organization as it evolves and grows in local and global markets.

HighlightsDegree BreakdownDegree Requirements

These are the specialized courses you will have an opportunity to take for this degree option:

  • Professional Selling Skills I
  • Branding and Marketing Communication
  • Consumer Behavior
  • Marketing Research
  • Marketing Management
  • Global Marketing
  • 1 Marketing Elective
    • Event Marketing
    • Business Innovation
    • Sports Marketing
    • Small Business Entrepreneurship marketing
    • Corporate Public Relations
    • Financial Modeling
    • Managerial Statistics
    • Special Topics in Marketing
    • Business Internship
    • Independent Study
  • 7 Free Elective Courses
  • Core courses ensure that students are prepared for diverse professional opportunities.
  • General Education courses develop strong writing and critical thinking skills.
  • Students may opt to take introductory courses, which will allow them to identify their strengths, before choosing a major.
  • Applied activities and faculty with extensive experience bring the ‘real world’ into the
  • Individualized career services are available to all students.

General Education
33 Credits

Improve core skills essential to success

  • Composition
  • First Year Seminar
  • 2 Creative Thought Classes
  • 2 Past and Present Classes
  • 2 Scientific Inquiry Classes
  • 2 Self and Society Classes
  • Wellness Connection Classes

Business Core
45 Credits

Build a solid foundation of  business knowledge

  • Finite Math or Calculus
  • Business Statistics
  • Financial Accounting
  • Management Accounting
  • Business Computer Applications
  • Organizational Communications
  • Principles of Marketing
  • Business Law
  • Macroeconomics
  • Microeconomics
  • Financial Management
  • Information Technology
  • Operations Management
  • Organizational Behavior
  • Strategic Management

Upper-level Business & Free Electives
42 Credits

Develop deeper and broader abilities

  • Upper-level business classes and free electives