As a state that boasts innumerable tourist attractions and is located on the Canadian border, New Hampshire is a frequent host to many Québécois visitors. While the presence of French-Canadian tourists may be well known to tourism providers, no concerted effort existed before to welcome and market to these visitors. As a result, the numbers of visitors to neighboring states such as Vermont, Maine and Massachusetts have seen larger numbers of Québécois than New Hampshire. As the sales tax-free state with so many natural and cultural attractions, New Hampshire is poised to attract many more Québécois visitors and boost the state economy.
The Bienvenue New Hampshire Project aims to aims to build language skills and cultural literacy among businesses, tourist destinations and non-profit organizations throughout the state in an effort to promote a “Quebec business friendly” environment in New Hampshire. It is a collaborative effort between Plymouth State University and state and federal partners.
The Bienvenue New Hampshire Project offers French-language and Canadian/Québécois cultural programming that is specifically designed for New Hampshire’s tourism economy. The programming consists of interactive language workshops with tourism providers, translation services, and marketing support. By building language skills and cultural literacy among business owners, front-line service employees, and customers, Bienvenue promotes a Quebec-friendly environment that enhances economic development through increased spending, return visitation, and small-business growth.
Recently, Bienvenue workshops have been held for the Appalachian Mountain Club, White Mountain National Forest, the Colebrook and Littleton Chambers of Commerce, Main Street businesses in the town of Littleton ,the DTTD Tourism Development Toolkit Series, and the Tanger Outlets in Tilton. Translation services have been provided to the Pemi Valley Chamber of Commerce, and window stickers for participating businesses have been distributed throughout the North Country.
If you would like to learn more about what we do and how Bienvenue can help your business or organization, please contact Katharine Harrington at firstname.lastname@example.org.