The BA in Communication & Media Studies is a degree that allows students to investigate communication processes and effects from a variety of perspectives. Students receive a broad-based liberal arts education through a series of courses that offers significant opportunities for selecting classes to meet individual interests and needs, including analyzing media, producing media and using effective communication strategies across environments.
The option in MEDIA STUDIES enables students to explore media history, theory, criticism, and production in relation to a variety of media forms, including film, television, and emerging technologies. Students learn to effectively analyze, create, and understand the effects of media offerings of all kinds.
This course of study is recommended for students who plan careers or graduate study in the fields of advertising, broadcast journalism, film, marketing, media studies, media writing, online communication, print journalism, public relations, television, and related areas.
The PROFESSIONAL COMMUNICATION option enables students to explore various approaches to persuasive communication. Students learn to identify and apply theories and techniques that enable effective communication to occur in a variety of professional settings.
This course of study is recommended for students who plan careers or graduate study in the fields of business, communication, professional writing, promotion, sales, sports, information, and related areas.