A. Maintaining and amplifying our visual brand
It is important for Plymouth State University to present a consistent institutional identity to internal and external audiences. To that end, we have developed and approved a signature brand mark to be the graphic representation of the University. This logo embodies our values, goals, pride, and the evolution from Plymouth State College to Plymouth State University.
The process of developing a visual identity program for Plymouth State has made us all more keenly aware of the University’s many strengths and resources. Our visual identity program is intended to reinforce and celebrate these strengths. Consistent use of this mark across all media is essential to establishing, maintaining, and amplifying Plymouth State University’s image and place in the competitive academic world. The standards that follow have been developed to help the campus community use the official University identifiers correctly. Everyone who communicates with the University’s various constituencies should be responsible for following the parameters set out in this webpage.
If you have questions about the use of these marks, or applications not covered here, please contact Marketing Communications and Creative Services at (603) 533-2276 or firstname.lastname@example.org
B. About the Institutional logo and seal
The institutional logo was introduced in conjunction with the name change from Plymouth State College to Plymouth State University in 2003. The brand mark comes after rigorous assessment of what the institution represents through surveys, feedback on prototypes, and discussion with all campus constituencies. While no logo can embody all elements that represent the institution, consistent use of a mark creates brand awareness and strengthens our marketing position. In turn, brand awareness calls to mind the many characteristics of Plymouth State University we continually communicate: location, the mountains and lakes that define our landscape, experiential learning, finding one’s own personal horizon, our caring and accessible faculty, the excellent education students receive, our friendly campus, and our role in the greater regional community. When the diverse parts of our institution associate their unique strengths with those of their peers through a consistent, coordinated use of the University’s identity, we amplify the whole and protect the integrity of our academics, research, and public outreach.
The typography and graphic elements of the institutional logo combine to communicate a strong identity with our location, as well as the vitality and pride of the institution. Both elements must be used together. Standards have been developed to ensure the brand mark is used consistently. Please review and become familiar with them before using the brand mark on projects.
The University Seal was redesigned in 2003 at the same time that the name change was instituted. The upper left quadrant of the shield holds the iconic Rounds Hall tower alongside the lamp of enlightenment in the upper right hand quadrant. They are placed over the Plymouth, NH, landscape. In the bottom left quadrant a climber rappels a mountainous wall that speaks of our constant journey to climb higher and achieve more. The lower right quadrant contains the Old Man of the Mountain that formerly graced Franconia Notch. It is a symbol of our unique New Hampshire character and the steadfastness of the land and the region. The words Plymouth State University and 1871 encircle the dark green background upon which the shield is centered. Our University motto “UT PROSIM” [That I may serve] and “OF THE UNIVERSITY SYSTEM OF NEW HAMPSHIRE” complete the seal.
A. Plymouth State University logo
This is the University logo. The Plymouth State University logo will supersede all other marks formerly in use, including, but not limited to department, program, and building logos*. PSU’s logo is composed of the name of the institution in two lines of Hiroshige Bold, topped by a graceful “horizon line” that has a distinctive vanishing point symbolizing the rising sun. The horizon line is not referred to as a “swoosh.” Its intention is to characterize the limitless opportunities presented by Plymouth State University. The logo was designed to be used as a single entity and may not be broken into separate elements. It will always be used in the following combinations:
The logo will be applied and be the sole brand mark for stationery, business cards, major publications, and advertising produced by and for Plymouth State University.
2-color (PMS 343 and black) is typically used for stationery, envelopes, business cards and general usage 1-color [black] typically used in memoranda, labels, fax cover sheets, newspaper ads, documents to be photocopied, etc.
1-color [PMS 343] is used for publications when only one ink color is affordable; 1-color [white reversed out of a colored field or a photograph] is used in publications where only one color is affordable and it cannot be accommodated using black or PMS 343 Full-color. 4-color process is reserved for high-end print publications.
On the web and in Word documents, the recommended fonts are Calibri or Cambria (both font families are available on PSU-purchased computers). The University’s official color is PMS color 343. Here are the other color matches in CMYK and the hex codes for the web.
* There are a couple of notable exceptions that have been added since 2003. These are explained in greater detail.
- The logo may not be positioned horizontally with skew, rotation, or non-constrained resizing (stretching or squeezing).
- No portion of the logo may be extracted and used as an independent graphic; it must be used in its entirety.
- The logo may not be converted to a different color-break formula. There are different versions of the logo available on the Graphics Resources website.
- For hard goods and some applications with medium-to-dark backgrounds, use of solid horizon line logos in all black, all green, or all white is the better use of the logo.
- If the logo you have downloaded is not in the correct format, please do not change it yourself. Contact MCCS at (603) 535-2276 or email@example.com and we will supply you with the correct version for your needs.
B. Plymouth State University Athletics Logo
The Plymouth State University Panther logo is owned and managed by the Athletics Department and distributed by Marketing Communications and Creative Services. There are many variations of the panther logo that have been developed for our intercollegiate athletic teams, sports clubs, and a few academic programs closely associated with athletics. It is only with the permission of the athletics director that a new version of the panther logo may be created. These logos are protected by trademark. These logos are not available to download, but must be requested at firstname.lastname@example.org.
C. Plymouth State University Pantherhead Mark
The Pantherhead Mark is a popular mark used primarily on hard goods and apparel and is trademarked. Use of this mark is used by permission only and is available by contacting email@example.com. The panther head is an accent mark and may only be used in conjunction with the letters PSU or the name Plymouth State or Plymouth State University on the item.
D. Plymouth State University Logotype
The logotype for Plymouth State University is Hiroshige small caps in PMS 343. This is used when the logo is not appropriate to the document. It may be used in conjunction with the seal or as a header.
If it is necessary to use the definer “of the University System of New Hampshire” that type will be centered and in Optima Caps at least half the point size of Plymouth State University.
E. Plymouth State University Seal
The University seal is the official identification of Plymouth State University. Its use is limited to diplomas, commencement programs, academic certificates, flags, presidential materials, legal documents, cash receipts, reimbursement forms, and other documents relative to the exchange of money and as an emblem of the University police. The seal is available as a one-color and multicolored artwork.
If you think you might have an appropriate use for the University seal, please call Marketing Communications and Creative Services so we can discuss this option with you.
F. Department and Program names
Use of a tagline plays a crucial role in identifying subsidiary departments, offices, and groups associated with Plymouth State University. Consistent treatment of these identifiers is as important as the consistent treatment of the logo and seal. Department or program names will follow the name of the University and should be placed either flush left or centered beneath the University logo. MS Word templates suggest the usage of Hiroshige bold as the departmental identifier and may be ordered at firstname.lastname@example.org (Times Roman bold or Palatino may be used if you do not have Hiroshige). Calibri or Cambria are the fonts of preference for the remaining text within the templates. (See templates.)
G. Exceptions to use of the Institutional Logo
No department or program logo should be developed or accompany the PSU logo either in print or electronically with the exception of the Athletic Department’s Panther logo, the Silver Center for the Arts, the PSU Ice Arena and Welcome Center, and the Museum of the White Mountains. The Panther mascot remains a separate icon specific to the team culture of athletics.
H. Limitations on using PSU
“PSU” is a federally registered trademark of Penn State University. “PSU” is not the official brand or title of Plymouth State University. A letter of understanding was received from Penn State University outlining our use of PSU, particularly on athletic team paraphernalia and merchandise.
“PSU” must always be accompanied with the words Plymouth State University written out first. At no time should “PSU” be used as a header on memos, faxes, or internal documents. In written copy (as applied throughout this document) the first reference to the institution must always be written out as Plymouth State University. Acceptable subsequent references include Plymouth, Plymouth State, or PSU.
PSU’s standard stationery package includes letterhead, envelopes, and business cards in several different formats. These may be viewed and ordered from local printers who have our templates.
JD Design and Print
32 Sanborn Road, Ashland, NH 032
True Colors, Inc.
57 Main Street, Plymouth, NH 03264
13 Lexington Drive, Laconia, NH 03246
Venture Print Unlimited, Inc.
44 Main Street, Plymouth, NH 03264
B. How to order:
For your convenience, each item in the standard stationery package is available for purchase online using your department’s purchasing card. The local printers have the approved design, typeface, colors, and paper ready to produce your order. The University purchasing office will approve no other methods of ordering stationery. Standard stationery shells, without department or program designation, are also available for purchase.
C. Templates and downloadable files
Templates for PowerPoints, information sheets, and office and departmental letterhead can be downloaded from Graphics Resources. A user with a valid plymouth.edu e-mail address may sign in to this protected site and download these.
For signage and carpets, contact Facilities Services for more information. For questions about banners and apparel, please contact Marketing Communications and Creative Services. Someone will work with you to develop an appropriate layout and provide files to the vendor of your choice.
Please visit the PSU Bookstore for licensed apparel and gifts.
There are other retail outlets where gift or apparel items may be purchased. This is not a complete list:
Contract vendors who need trademarked logos, artwork, electronic files, or specific photos should contact Marketing Communications and Creative Services at 535-2276 or via e-mail to email@example.com